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Coca-Cola will test versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca containing 6 grams of prebiotic fiber in parts of New York, New Jersey and Pennsylvania. The pilot is scheduled to begin at the end of October, as the company moves further into a category led by brands including Olipop and PepsiCo-owned Poppi. Coca-Cola has not announced pricing, the pilot’s duration or plans for a wider rollout.
Coca-Cola plans to test three of its zero-sugar sodas with 6 grams of prebiotic fiber in parts of New York, New Jersey and Pennsylvania, bringing its flagship beverage brands into a fast-growing better-for-you soda category. The company said the regional pilot begins at the end of October; it has not said whether the products will later be sold more widely.
The fiber will be added to Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca, according to a company statement cited by Food Dive. The test will be limited to parts of three northeastern states. Coca-Cola has not provided a more specific list of retailers or locations in the announcement described in the report.
The move puts Coca-Cola into more direct competition with Olipop and Poppi, brands associated with prebiotic sodas. PepsiCo acquired Poppi last year, Food Dive reported, and Pepsi also introduced a prebiotic version of its own soda last summer. Coca-Cola previously entered the category through Simply Pop, a prebiotic drink under its Simply juice brand, launched early last year.
The pilot is one element of a broader slate of product plans tied to 2027 innovation. Coca-Cola has also outlined new Powerade flavors, a zero-sugar Vitaminwater formula planned for March 2027 and a banana flavor for Core Power protein drinks. Those products are separate from the prebiotic soda test and have different announced release dates.
Coke Enters a Crowded Functional Soda Market
The test extends a category shift in which beverage companies are marketing drinks around added functions as well as flavor. Prebiotic sodas offer traditional soda brands a way to respond to shoppers seeking lower-sugar options and beverages associated with digestion or other wellness interests. Coca-Cola’s choice to use familiar brands could put the category in front of consumers who may not already buy specialist products such as Olipop or Poppi.
The announcement establishes a limited trial, not a national launch or evidence of consumer demand. Its results could help Coca-Cola decide whether to expand the products, adjust their formulas or keep them within a regional market. For now, the test signals the company’s interest in the segment, while the scope and commercial prospects remain unknown.
prebiotic soda Coca-Cola Zero Sugar
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Coca-Cola’s Functional Drink Plans
Coca-Cola has been adding products to categories beyond its core carbonated drinks. Its earlier Simply Pop launch showed that the company had already tested prebiotic beverages under a juice brand before announcing fiber additions to three major soda names. The new pilot differs by placing the ingredient in established zero-sugar sodas.
The company’s other announced plans point to a broader portfolio effort. Food Dive reported that Powerade is slated to receive watermelon and lemon-lime zero-sugar flavors, while a zero-sugar grape Vitaminwater is planned for March 2027. The drink is described by Coca-Cola as containing the daily value of vitamins C, E, B3, B5, B6 and B12. Core Power Banana, with 26- and 42-gram protein options, is planned for January. These announcements provide context for the company’s product strategy but do not establish that the prebiotic sodas will move beyond the pilot.
““For us, innovation starts with the consumer.””
— Shakir Monin, Coca-Cola’s president of marketing for North America
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Pilot Details and Expansion Remain Open
The company has not disclosed prices, participating retailers, exact launch locations or the pilot’s duration in the source material. It is also not clear how the fiber will affect the drinks’ taste, texture or nutrition information beyond the stated 6 grams of prebiotic fiber.
No decision on a broader release has been announced, and the report does not provide sales forecasts or results from the upcoming test. The company’s description of consumer interest in functional beverages is its stated rationale, not evidence that these specific products will succeed. The pilot will need to run before any consumer response or commercial outcome can be assessed.
better-for-you soda Fresca with prebiotics
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Regional Test Starts in Late October
Coca-Cola says the pilot is due to start at the end of October in parts of New York, New Jersey and Pennsylvania. Details about where shoppers can find the drinks may become clearer as the launch approaches. The next key development will be whether Coca-Cola reports results or announces a decision to extend availability after the trial; no timetable for such a decision has been provided.
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Key Questions
Which Coca-Cola drinks will contain prebiotic fiber?
The pilot products are Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca. Coca-Cola says each will contain 6 grams of prebiotic fiber.
Where will the prebiotic sodas be sold?
The test is planned for parts of New York, New Jersey and Pennsylvania. Coca-Cola has not named specific retailers or locations in the available report.
When does the pilot begin?
Coca-Cola said the regional pilot is expected to begin at the end of October 2026.
Will the products be available nationwide?
No nationwide launch has been announced. The company has described a regional pilot and has not said whether it will expand the products after testing them.
Has Coca-Cola already launched a prebiotic drink?
Yes. Coca-Cola launched Simply Pop, a prebiotic beverage under its Simply juice brand, early last year, according to Food Dive. The newly announced test adds prebiotic fiber to three zero-sugar soda brands.
Source: rss
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