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Mondelēz is launching Ritz Gluten Free Original crackers, with initial availability at Walmart and Albertsons this month and a nationwide expansion planned for February. The 8-ounce package has a suggested retail price of $4.49; the company says the crackers contain no artificial colors or flavors.
Mondelēz International is launching Ritz Gluten Free Original crackers, first at Walmart and Albertsons this month, then at retailers nationwide starting in February, the company said. The 8-ounce package has a suggested retail price of $4.49, adding a gluten-free option to one of the company’s best-known cracker brands.
The product is called Ritz Gluten Free Original. Mondelēz says the crackers contain no artificial colors or flavors and are intended to deliver the taste consumers associate with its original Ritz crackers. Those taste and ingredient descriptions are the company’s statements; the available announcement does not provide independent testing or a detailed ingredient list.
Sales are scheduled to begin at Walmart and Albertsons during October 2026, followed by a planned expansion to retailers nationwide in February. The announcement gives a suggested retail price of $4.49 for an 8-ounce package. Actual prices and availability may vary by retailer and location.
Olympia Portale, Mondelēz’s senior director for core crackers and head of savory portfolio strategy, said the company had heard requests from Ritz customers for a gluten-free version. The launch extends Mondelēz’s existing gluten-free offerings, which include versions of Oreo and Chips Ahoy!
Ritz Enters the Gluten-Free Aisle
Ritz’s familiar brand and wide retail distribution could make this launch relevant to shoppers seeking gluten-free versions of established snacks. For people who avoid gluten, a recognizable cracker option may broaden choices in a category where consumers often look for alternatives to conventional wheat-based products. The announcement does not establish whether the crackers are suitable for every person with celiac disease or other medical dietary needs; consumers should check packaging and consult product information when that distinction matters.
The move also reflects food companies’ efforts to adapt popular products for different dietary preferences. Mondelēz already has gluten-free offerings under other major brands, and Ritz adds another product to that portfolio. The rollout’s staged schedule gives the company an initial retail launch before its planned expansion across the country.
Market figures cited in Food Dive’s report point to commercial interest in the category, but they are forecasts and estimates, not evidence of how Ritz will perform. The report says the global gluten-free market is forecast to reach $14 billion by 2032, more than double its 2022 value. It also cites a Campbell’s estimate that about 30% of the U.S. population actively seeks gluten-free options. These figures use different measures and should not be read as a count of people with celiac disease.
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Mondelēz Expands Gluten-Free Brands
The Ritz announcement follows earlier gluten-free versions of Oreo and Chips Ahoy!, part of Mondelēz’s broader effort to serve shoppers with varied dietary needs. Other food companies have also introduced gluten-free versions of familiar products. Food Dive reports that Campbell’s partnered with Banza in June on a gluten-free version of its condensed chicken noodle soup, while brands including Kraft Mac & Cheese, Cheez-Its, Cheerios and Quaker oatmeal have also had gluten-free offerings.
These launches are taking place as food businesses respond both to medical needs, including celiac disease, and to broader consumer demand for gluten-free products. Food Dive cited a projected 9.8% compound annual growth rate for the U.S. gluten-free market from 2026 to 2033, attributing that estimate to Campbell’s. It is a market forecast, not a measured growth rate for Ritz or Mondelēz.
“Our fans have been asking for a gluten free version for years.”
— Olympia Portale, Mondelēz senior director for core crackers and head of savory portfolio strategy
Ritz gluten free original crackers
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Product Details Still to Come
The announcement does not provide a full ingredient or allergen statement, explain how the product is manufactured, or specify whether Mondelēz makes any cross-contact assurances. People who need to avoid gluten for medical reasons should rely on the product’s packaging and the company’s current guidance rather than infer suitability from the product name alone.
It is also not clear which retailers will carry the crackers in the February nationwide expansion, how quickly stores will receive stock, or whether the suggested price will match shelf prices. Mondelēz has not provided sales targets or said how the new product is expected to perform.
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Retail Rollout Begins This Month
The next confirmed step is the planned October 2026 launch at Walmart and Albertsons. Mondelēz says the crackers are scheduled to reach retailers nationwide in February; the announcement does not name those retailers or give a more precise date. Shoppers can check local store listings and product packaging for availability, price, ingredients and allergen information as sales begin.
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Key Questions
When will gluten-free Ritz crackers be available?
Mondelēz says Ritz Gluten Free Original crackers will begin appearing at Walmart and Albertsons in October 2026, with a planned expansion to retailers nationwide in February.
How much will a package cost?
The 8-ounce package has a suggested retail price of $4.49. The price consumers pay may vary by retailer and location.
What does Mondelēz say about the crackers?
The company says the crackers are gluten-free, contain no artificial colors or flavors, and deliver the taste consumers love in original Ritz crackers. The available announcement does not include a full ingredient or allergen statement.
Are the crackers suitable for people with celiac disease?
The announcement identifies the product as gluten-free but does not provide details about manufacturing controls or cross-contact. People with celiac disease should check the package and consult Mondelēz’s product guidance before buying.
Source: rss
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