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Keurig Dr Pepper is launching liquid espresso concentrates under L’Or, Jacobs, Kenco and Douwe Egberts in 20 countries. The range comes in black, caramel and mocha flavors and puts the company in a growing retail category already served by Starbucks and Nescafé.
Keurig Dr Pepper is expanding into retail iced coffee with a planned launch of liquid espresso concentrates across four brands in 20 countries, positioning the products for consumers who want to customize cold coffee at home. The range will include Pure Black, Sweet Caramel and Rich Mocha, and will compete with concentrates sold by Starbucks and Nescafé.
The new products will be sold under L’Or, Jacobs, Kenco and Douwe Egberts, extending the company’s coffee portfolio into a format designed for mixing and customization. Keurig Dr Pepper said the concentrates can be used to make iced coffee drinks, though the announcement did not provide preparation instructions, package sizes or suggested retail prices.
The launch builds on the company’s existing experience supplying liquid coffee to offices, hotels and restaurants. The new line shifts that format toward consumer retail, where customers can prepare drinks themselves rather than buying them from a café or using ready-to-drink products.
Ricard Barri Valentines, chief marketing officer for Keurig Dr Pepper’s coffee operation, said similar launches had attracted people new to retail coffee and could create additional occasions for existing coffee drinkers. He described espresso concentrate as an invitation for consumers to “experiment, remix and make coffee your own.” Those are the company’s expectations for the format; the announcement did not include sales forecasts or market-specific launch dates.
A Retail Play for Iced Coffee
The move gives Keurig Dr Pepper a way to compete in customizable cold coffee without relying solely on brewed coffee systems or ready-to-drink beverages. Concentrate is intended to let consumers adjust drinks at home, potentially offering an alternative to café purchases and bottled options. Whether buyers adopt it will depend in part on price, convenience, taste and how widely the products are distributed—details the company has not yet provided.
The category’s growth prospects help explain the launch. Food Dive cited Mordor Intelligence estimates valuing the cold brew coffee market at $3.79 billion and projecting a 17% growth rate by 2031. That figure refers to the cold brew market broadly, not to Keurig Dr Pepper’s products or to espresso concentrate alone. The company is betting that consumer interest in cold coffee can support another format on grocery and retail shelves.
The launch also reflects a strategy of using a shared product platform across several brands and markets. Keurig Dr Pepper said this approach allows it to scale innovation across its portfolio. If the rollout gains traction, it could give the company a template for introducing similar products under other labels; no additional products or extensions were announced.
liquid espresso concentrate for iced coffee
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Four Brands, One Coffee Platform
The concentrate announcement arrives as Keurig Dr Pepper is preparing to separate its coffee and beverages operations into two independent entities. Food Dive reported that the company had appointed Russ Torres to lead the planned coffee spinout, which is expected to include Keurig, Peet’s and Green Mountain Coffee Roasters. The concentrate line is part of the company’s wider coffee business, but the announcement did not say how the planned separation will affect its launch or ownership.
The company’s latest earnings figures provide additional context for the portfolio changes. In its most recent report, Keurig Dr Pepper recorded net sales of $7.31 billion, up 75.6% year over year, primarily because of its acquisition of Peet’s. Excluding Peet’s, sales rose 7.3%. These are company-wide figures and do not indicate expected sales for the new concentrates.
Across the coffee industry, liquid concentrates are already offered by major competitors, including Starbucks and Nescafé, according to the report. Keurig Dr Pepper’s plan is to put its own version across multiple established brands and countries, rather than introduce it under a single label.
““Comparable launches have demonstrated the format’s ability to attract consumers who are entirely new to the retail coffee category, highlighting its potential to expand the market while creating new occasions for existing coffee drinkers.””
— Ricard Barri Valentines, chief marketing officer for Keurig Dr Pepper’s coffee operation
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Launch Details Still Pending
The company announcement, as reported by Food Dive, did not specify when the products will reach each country, which retailers will carry them, or how much they will cost. It also did not provide bottle or serving sizes, ingredient and nutrition details, or instructions for preparing drinks. Those facts will matter to consumers comparing concentrates with café drinks, ready-to-drink coffee and home-brewing options.
It is also unclear how much of the projected cold coffee market growth will translate into demand for espresso concentrate specifically. The market estimate covers cold brew broadly, and the company did not disclose a sales target, consumer research findings, or an expected contribution to revenue. The announcement establishes the planned product range and geographic scope, but not its commercial performance.
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Country Rollout and Retail Access
The next details to watch are country-by-country availability, retailer listings and pricing. Keurig Dr Pepper has identified four participating brands, three flavors and 20 countries, but has not published a market-level schedule. Retail availability and product specifications should clarify how consumers can buy and prepare the concentrates.
Further information may also show how the launch fits alongside the company’s planned coffee-business separation. For now, the confirmed development is the global product rollout plan; the timing, distribution and customer response remain unreported.
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Key Questions
What is Keurig Dr Pepper launching?
It is launching liquid espresso concentrates intended for customized coffee drinks, including iced coffee.
Which brands will sell the concentrates?
The products are planned for L’Or, Jacobs, Kenco and Douwe Egberts.
What flavors are included?
The announced flavors are Pure Black, Sweet Caramel and Rich Mocha.
When will the products be available?
Keurig Dr Pepper has said the range is planned for 20 countries, but the announcement did not give launch dates by country or name retailers.
How does the launch fit into Keurig Dr Pepper’s business plans?
The launch expands its consumer coffee range as the company prepares to split its coffee and beverages businesses into two independent entities. The company has not said how that separation will affect the product rollout.
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